10.22.26 General Membership Luncheon

Speaker: Virginia C. Love  | Industry Principal, Entrata

Topic: The NEW Renter Reality - Trends Shaping the Multifamily Industry 

Today’s renters expect more.  More technology, better service, greater convenience, and experiences that feel personal. But what’s really driving those expectations, and what do broader cultural and economic shifts mean for the multifamily market?

This session takes a data-driven look at the forces reshaping our industry, from Gen Z’s growing influence as both renters and associates to changing consumer behaviors and demands, economic pressures, and cultural trends happening well beyond the apartment industry. 

We will connect those shifts directly to leasing, retention, and operations, and, most importantly, what they mean for you.  Because what is around multifamily is driving multifamily.  Attendees will leave with fresh insights, practical strategies, and a look at what may be coming next so you can stay relevant, responsive, and ready for what’s ahead.

• Property and management company - FREE!                      Please note, if you register for the event and you do not cancel at least three days prior, you will be charged the member fee ($25) for the luncheon.

• Suppliers - $25
• Suppliers (non-member) - $35